_CILADA – sitcom television serie
Storyboard and art direction for opening sequence.
_Identity before the narrative begins.
A series opening has little time to do much: set the mood, establish the rhythm, and raise audience awareness of the impending humor.
In Cilada, the idea was no different: to build that first impression before the first scene. Not as decoration, but as a gateway to the universe of the series.
_Getting the picture
In partnership with VZBLE , the work involved visual concept, illustrations, storyboard and assets for the opening sequence of the series created and starring Bruno Mazzeo and distributed by Globoplay.
The briefing arrived with the author's direction and was broken down until it became visual: situations, gags, rhythm, cuts, and small visual exaggerations. Everything needed to work quickly – because humor, in the opening, doesn't have time to explain the joke with PowerPoint.
_Timing, gag, and identity — All in the "Trap"!
A sitcom has its own visual grammar: the humor needs to work visually, the timing of gags and cuts is fundamental, and each frame needs to be both expressive and coherent with the whole.
The art direction orchestrated the progression of the vignette: shots, cuts, transitions, and visual gags calibrated for light, everyday, and imperfect humor—like any good "trap"! ( or "CILADA", in Brazilian Portuguese)
The result was an opening with its own identity, capable of raising the curtains even before anyone opened their mouth on stage.