_SABÃO SONHO
Storyboard and art direction for a launch advertising campaign.
More than just illustrating, the storyboard organizes the film.
A film begins long before the camera rolls, the rendering process, or that meeting where everyone discovers they imagined different scenes.
In the launch of Sabão SONHO ("DREAM Soap") , the storyboard was used to organize the narrative before production: pacing, interpretation of the action, visual intent, and editing process.
_From concept to sequence — narrative construction
In partnership with FDMOTION , the work helped structure the commercial even in the conception phase. Each frame served to test ideas, anticipate problems, and align the vision of the film before the production began to waste time – and money – in the dark.
Storyboard, here, didn't mean "drawn script." It was the first functional version of the film.
_Cleaner ideas
The acting also involved art direction, helping to define the visual tone, atmosphere, and coherence between scenes.
The final version took a different path, as is common in production. But the storyboard served its purpose: it organized the narrative, clarified decisions, and gave the project a visual foundation to evolve.
Not every design ends up on screen, but it helps to clear the path to a "dream production"...